Search Engine Optimization (SEO) is making your site content easy to find and use by search engines. If your content is better than the competition in SEO then your blog post will rank higher in search results. Getting good search engine optimization is important for your blog post for ranking as well as good user experience.
If you want to rank on top of Google searches and get more traffic on your blog so you need to give better, optimized, valuable, and user-friendly content than your competitors. Are you looking for an article that can teach you how to write a blog on Google with search engine optimization? So you are in the right place.
Create Blue Print
The first thing that you should do is make a complete plan of how you will write your blog post. By planning your blog post, you can decide which topic you will write about in your blog article and which keywords you will target. That means in the first step we should make the structure of the blog post. You can do the main five steps to make a good structure for your blog post which are listed below.
- Decide the topic of your blog post.
- Make your blog post title and description.
- Decide all subtitles for your blog post topic.
- Collect information about all your subtitles.
- List out keywords which you want to target.
You can use Google docs to create your blog structure. It lets you save your work and has content writing features like auto-correct and sentence rewrite. After creating your blog structure, you can start writing content.
Do keyword research on your topic
When you are writing a blog it is important to do research to find keywords related to your topic. You can use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer which help you to find keywords related to your topic. Once you have a list of keywords, you can choose primary and secondary keywords. Primary keywords are the most important keywords for your blog post. Secondary keywords are important but not as essential keywords. You should use your primary and secondary keywords in your blog post title and throughout the post.
Optimize your Title and Description
Your title and description are the two most important factors in on-page SEO. Google crawler finds your keywords and the purpose of the article using your blog post title and description. That means if you optimize a good title and description so it increases the chance of visibility in search results. Here are a few tips which I follow to optimize my title and description for better search engine visibility.
Use Keywords Wisely: Keywords are an important part of on-page SEO, so choose them carefully. Stuffing your title and description with too many keywords will not only turn off potential readers but can also get you penalized by Google. Instead, focus on using a few relevant keywords that accurately describe your content.
Keep It Short And Sweet: A good rule of thumb is to keep your title under 60 characters and your description under 160 characters. It allows your title and description to be fully visible in search results, which can help improve click-through rates.
Include Question In Title: When users search on Google, the first thing they see is the title and description only. Users are more likely to click on your post to get answers if your title and description contain a question. Therefore, make sure your title and description include any questions related to your blog post topic.
For example, I write a blog post on "How to start blogging". And if I want to get more clicks and good visibility in search engines then I need to make it more attractive and lovely. Below are some examples of how I can create a title for this blog post.
| Start With | Title Example |
|---|---|
| How | How to start blogging in just one day? |
| What | What it is possible to start blogging without investment? |
| Why | Why you should start blogging today for your future? |
| Can | Can you become rich by starting blogging in 2023? |
Above I have given some examples of how you can make your title more creative and attractive for your blog post. You can see that all the title is between 40 to 60 words, which is the perfect length. Also, make sure when you write your title then add your blog name to the end of your title because it helps users to identify your blog post on search engines.
Write paragraphs for each subtitle
After creating a title and description, you can start writing your content in each of the subtitles you include in your blog post. You must write at least one paragraph on each subheading. But there are some things you should know when you write your content.
The first thing you should follow is that try to give more knowledge to your readers with less content. Because if you write long content without any meaning and which is not needed for your topic, so it decreases your users' engagement. You can write long paragraphs and after that try to optimize those paragraphs to make them smaller without decreasing the content value.
Also, use bullet points and number lists in your content. It makes your content easier and more attractive to read for your audience. You can use a number list to point out your sub-topics and important paragraphs on top of your posts which can help your users to find anything in your blog post.
Highlight your important sentences and points using bold and italic style. When you highlight your sentences so you do not just improve your SEO, but also it will help your users to understand and read faster your content. Indirectly by doing this you can increase your good user experience.
Divide your large content into small parts
If your blog post is too long, it will be difficult for readers to digest all the information, and helps keep readers engaged. Breaking your content up into smaller sections can help make it more manageable for them.
When you divide your content into smaller parts, be sure to use headings and subheadings to organize it. It will make easier to scan and find the sections they're most interested in for readers. It will also help search engines index your content more effectively.
Remember that each section should stand on its own and contain its own main idea. Don't try to stuff too much information into one section just because it's shorter than the others. Keep your focus tight and provide value in every part of your article.
Optimize your sentences using Grammarly tool
If you want to write SEO-friendly blog posts that will help grow your website, one of the best tools you can use is Grammarly. This tool helps you optimize your sentences for better search engine visibility. Here are some tips on how to use Grammarly to write SEO-friendly blog posts:
1. Use keyword-rich phrases
When you're writing your blog post, be sure to include relevant keywords and phrases that people are likely to search for. Grammarly can help you identify which keywords and phrases are most effective and how to incorporate them into your sentences.
2. Remove your grammar mistakes
Grammarly can help you edit your sentences to make sure they're easy to understand and free of any grammar mistakes. You can remove all the grammar mistakes from your content with a few clicks using the Grammarly tool, which improves your writing skills and points out your mistakes.
3. Use active voice
Active voice makes sentences more direct, authoritative, and engaging. Grammarly can help you in making sure your sentences are written in an active voice. Using Grammarly, you can check how your readers will feel when they read your content.
Internal and External linking to related post
One of the most important aspects of SEO-friendly blogging is linking to related posts within your website or another website. This helps search engines understand what your website is about and how it is relevant to searchers.
There are two types of links you can use: internal links and external links. Internal links are links that go from one page on your website to another page on your website. External links are links that go from your website to another website. When choosing the type of link to use so consider the following:
Relevance of the target page: Make sure the target page is relevant to the topic of your blog post. If it's not, it will just confuse searchers and hurt your SEO.
Age of the target page: If the target page is old or outdated, an external link may be better so you can send searchers to a more relevant and updated resource.
Popularity of the target page: If the target page is popular (has a lot of authority), an internal link may be better so you can keep searchers on your website longer.
Clickable link text: Whichever type of link you choose, make sure to include keyword-rich anchor text (the clickable text) so search engines understand what the linked page is about.
You can also link to external documents and other website posts to let your users know more about your topic. It will help search engines to identify on which topic your content is written on. Plus, internal and external links are the hallmark of a good content writer, so it helps you rank higher in search results. But you should not add more than 2 to 3 links in a post because it is not good for your SEO.
Optimize blog images and media content
Blog images and media content are one of the largest-sized elements of your blog posts, so optimizing them is very important. According to research, users are more likely to click and read your blog post if you add creative images to your blog posts. So add at least one image to your blog post and make sure it is related to your blog topic.
If you use high-quality and unique images on your blog so you can get some image traffic to your blog which can help you to grow your blog. If you want to optimize your image for good ranking or better performance so you can follow the below given attributes.
| Attributes | Best Option |
|---|---|
| Format | Webp |
| Resolution | 1200 x 720 pixel |
| Loading | Lazy |
| Position | After 1 or 2 paragraph |
| Alt Tag | Your main keyword |
After optimizing images and media files, your blog is ready for the publish. Now read your complete post again and make sure you did not any mistakes in your post.
Is your blog meeting the needs of your audience?
If you want your blog to be successful, you need to make sure it meets the needs of your audience. Here are a few things to consider:
- Who is your target audience?
- What kind of content do they want to see?
- What format do they prefer?
- How often do they want new content?
Once you know the answers to these questions, you can start creating content that will appeal to your target audience and help grow your website. If your content is not satisfying readers so you can never rank on top search results.
After Google's Helpful Content Update, only that blog post ranks, which gives users the value of a real experience and satisfies users' needs. It means you should make users' needs the first priority of your blog post. Do not write blog posts for good ranking, but write a blog post to help your users, then your post will definitely rank on top search results.
Conclusion
SEO is the most important topic of blogging, but keep in your mind its only work when your content is valuable and interesting to read. If you do search engine optimization without focus on your content value so it does not give you any benefits.