There are a lot of ways to get traffic on your website from Google searches but if you want to rank in a stable and top position for your brand on Google search so it is done by only one way, Keyword Research. Keyword Research is the main base of your ranking means if the website does not have good keywords so it will not grow.
Therefore when you work on any website or blog so first you should find good keywords for your content and brand which can give you a perfect audience and high traffic. There is a lot of blogs available on the internet which give good content but only some of them rank on the top search result you know why?
Because only a few bloggers know how to target good keywords and others don't know how they can find the best keywords for their posts. So today we are going to learn how you can find keywords for your website or blog post which are best for you and have very low competition.
Important Factors Of Good Keywords
Maybe you have a huge amount of keyword options for your website, but you need to find some good keywords out of them to get visibility on the top 10 search results. But if you don't know how to identify good keywords so don't worry. Just keep in your mind below given factors when you choose keywords.
1. Relevance
It's no secret that keyword research is the foundation of any successful SEO campaign. To rank on Google, your website needs to be using relevant keywords that will attract searchers who are looking for what you have to offer. In short words, your content must meet the need of searchers to rank on top google searches.
The process of finding good relevant keywords for your content is done by the search intent concept. If you want to find relevant keywords so you need to find what your audience is searching for.
2. Popularity
Keyword search volume is very important when we choose our keywords. For example, you target a keyword and you get the first rank on Google on that particular keyword, but if no one searches for your targeted keyword, then you will not get any benefit of that rank means this type of rank is workless.
Therefore, before using any keyword for your website, you should check its search volume. Just target those keywords which have more than 1000 search volumes in a month as it will give you regular traffic to your website.
3. Authority
Google gives more importance to an authoritative source. So if you become an authoritative source for Google then it will definitely give you a higher rank on your targeted keywords. But your authority is based on your website content and keywords.
After Google's helpful content update, only single niche blogs or websites can become good authority sources. If you're working on multi-niche content to target more keywords or get more traffic, you can never become an authoritative source. Therefore we recommend just working on single niche keywords on your website.
4. Low Competition
Do you know more than 250,000 new websites are created every day on the internet? This means every day the competition on the internet is increasing so it's very important to choose low competition and new keywords for websites.
If a keyword has high competition and is used by other good authority sites then it will be difficult for you to rank on it. New and low-authority websites should try to target only those keywords whose keyword difficulty is less than 30.
| KD Rate | Difficulty | Description |
|---|---|---|
| 01 - 14 | Easy | Best for new and low authority websites. |
| 15 - 29 | Normal | Good for 10+ authority websites. |
| 30 - 44 | Medium | Good for 30+ authority websites. |
| 45 - 69 | Hard | Good for websites if have good traffic and 50+ authority. |
| 70 - 100 | Very Hard | Good for only high traffic and 50+ authority websites. |
How To Do Keyword Research For A Website
Before you optimize your website for specific keywords, you need to do your research to find the right keywords. The best way to do keyword research for a website is to start with a list of potential keywords and then use a variety of tools to narrow the list down to the most relevant and effective keywords.
Step 1: Make A List Of Relevant Keywords
It is very important to make a list of relevant keywords before choosing the best keyword for your website. Because searchers use many different search queries to get one answer therefore to find a keyword that gives you the highest potential to drive traffic you need to make a large relevant keyword list. You can make a large keyword list related to your website content using some research tools that are given below.
Google Keyword Planner
Google Keyword Planner is the one of most popular and accurate keyword research tools which gives you data about keyword volume, competition, keyword ideas, etc. You can do the planning of your keywords to improve your website or ads search visibility using Google Keyword Planner. This tool provides you with a variety of features to make a keyword list and track it daily.
Start by entering your seed keywords into the “Your product or service” field. These are the broad, general terms that you want to target. Now click on the “Get ideas” button to see a list of related keywords. Scroll down to the “Keyword ideas” section to see a list of related keywords with their monthly search volume.
When you get the keyword list on the keyword planner then click on the plus icon next to each keyword that is relevant to your business. This will add the keyword to your Keyword List so you can track it later.
Semrush
There are several great tools out there for finding keywords relevant to your website, but my favorite is the Semrush tool. Using Semrush is easy: simply enter your website URL into the search bar and click "Search.
Once the results page loads, you'll see a list of keywords that Semrush has generated for your site. To get a more comprehensive look at the keywords associated with your site, click on the "Keyword Overview" tab.
Here you'll see a list of all the keywords that Semrush has found, as well as some valuable data about each keyword. This data includes things like monthly search volume, competition level, and estimated CPC (cost per click).
You can also use Semrush Keyword Magic Tool which helps you to find related keywords of any term like Keyword Planner. The best thing about the keyword magic tool of Semrush is that you can filter your result in the different topic group which help you to get those keywords whose relevant to your website and topic.
This information can be really valuable when trying to determine which keywords to target with your SEO strategy. If you see a keyword that has a high search volume but low competition, that's usually a good keyword to target. Likewise, if you see a keyword with a high CPC but low search volume, that could be worth targeting as well if you're looking to generate revenue from ads on your site.
To download this list of keywords, simply click on the export button at the top of the page. You can then save this list for future reference or use it to help guide your SEO efforts.
Keyword Tool
keyowrdtool.io is the best free tool to get related keywords of topics or terms with accurate search volume and competition data. It's not only used for google searches but also provides keywords for YouTube or other social media. If you don't want to buy premium keyword research tools like Semrush so this is the best free alternative tool for you.
Step 2: Improve Your Keyword List
Once you have your list of potential keywords, it’s time to collapse them down into a more manageable list. Here are a few tips on how to do that:
Start by removing all low-volume and not relevant keywords from your list. Make sure your all keywords have a minimum 1000 search volume per month.
Next, take a look at your list and see if there are any obvious misspellings or typos. Remove those from your list as well.
Now, start eliminating any keywords that are too broad or too specific. You want to find a happy medium with your keywords – they should be specific enough that they’re relevant to your website, but not so specific that there’s no search volume for them.
Finally, once you have a manageable list of keywords, you can start thinking about grouping them into categories. This will help you organize your content and target specific keyword groups with each piece of content you create.
Step 3: Understand Users' Intent For Keywords
Search engines want to deliver the best possible results to their users. To do this, they need to understand the user's intent when they type in a query. To give you an idea of how this works, let's say you type in the keyword 'bake.' The search engine will then look at all of the websites that contain that keyword and try to determine what you're looking for. Are you looking for a recipe? A tutorial? A video? Once the search engine understands your intent, it can deliver more relevant results.
AnswerThePublic
One way to understand a user's intent is to look at the keywords they use. This is where AnswerThePublic comes in. AnswerThePublic is a tool that takes a keyword and returns a list of related keywords. This can be really helpful when trying to understand what people are searching for.
To use AnswerThePublic, simply enter a keyword into the search bar. You'll then see a list of related keywords, as well as some question words like "what", "how", and "why". These question words can be helpful when trying to understand what someone is looking for when they search for a particular term. For example, if someone searches for 'bake,' they might be looking for recipes, while someone who searches for "how to bake" might be looking for tutorials.
Google Search Suggestion
Another best way to see users' intent for any keyword is in Google search suggestions because it is based on past popular users' searches. If you want to see what users search with your keywords so this is the best way.
First, select any one keyword from your keyword list and write it into the google search box. Now see what google suggests you search. You can get data about what actually users search for in your selected topic or keywords using this suggestion.
Google search suggestions and related search feature also help you find the right keywords for your website topic. For example, I have created my blog to teach blogging and I want to make the title of my blog post. In this case, I would type "blogging" as my main keyword in a Google search to get Google auto suggestions and I can use those suggestions in my title and description. It will also increase my visibility in the search result as this title will be closest to the users' search objective.
Time To Use Keywords On Your Website
Now you have a list of keywords related to your website. Keep in mind that more than one keyword on one page of your website heart your SEO. Only use those keywords that full fill the requirement of good keywords factors given above.
First, using users' intent for keywords you should find which keyword is best for which content of your website. When you know what your audience search intent is, so incorporate your keywords into your website content as per some of the following suggestions:
1. Use the keywords in the title tags of your website. This will help Google understand what your website is about and index it accordingly.
2. Use the keywords in the header tags of your website. This will also help Google understand what your website is about and index it correctly.
3. Use the keywords throughout the content of your website. Be sure to use them in a way that sounds natural and flows well. Don't stuff them in just for the sake of using them; that will actually hurt your ranking.
4. Use the keywords in the alt text of images on your website. This helps Google index your images properly and can even help you rank for image search results.
5. Use the keywords in anchor text when linking to other pages on your website. This helps Google understand the relationships between different pages on your site and can boost your overall ranking as well.
6. If your keyword is not ranking so try a different one. By doing experiments you can find the perfect keyword for each piece of your content.
Conclusion
Finding the right keywords to target for your website can be a difficult task, but it is worth it if you want to rank high on Google. Keep in your mind, more data means more accurate keyword research so use multiple keyword research tools like Google Keyword Planner and AnswerThePublic which are gives you regularly updated data about your keywords and audience.
I hope you found valuable and complete knowledge about how to find the best keyword for your website or topic. If you have further questions about this topic so please tell us in the comment box.