When people start their new website or blog then they would like their blog should also rank in the top search results. But it is not so easy to rank on keywords with high traffic so it is essential to find keywords with less difficulty to rank in less effort. So today we will be discussing top proven techniques to find low-competition keywords for your website or blog using free tools.
What are low-competition keywords?
Low competition keywords are search terms or phrases that are less frequently used by other websites and businesses in their content and advertising. These keywords typically have lower search volume, which means fewer people are searching for them, but they can still be useful for driving targeted traffic to a website or online business. They are often long-tail keywords (phrases of more than two words) that are more specific and less common but can still be relevant to the product or service being offered.
Low-competition keywords are keywords that have less competition to rank. This means that there are fewer articles available on that keyword in the search engine. Keywords that have a 1 to 10 keyword difficulty are generally referred to as low-competition keywords. Websites that are ranked in the top search results for low-competition keywords don't have many backlinks but they are ranking because of low competition, not for high authority.
Is low-competition good for keywords?
More competition means more difficulty to rank but low competition keywords have less number of competitors so we can easily rank on top search results with less effort which can lead to more targeted traffic to a website. When we start a new website without good backlinks or authority we cannot directly rank on keywords that have a lot of competition. But on low-competition keywords, we do not need backlinks or high authority so new websites can also rank on it without much effort.
However, it's important to note that low-competition keywords may also have low search volume, which means very less people are searching for them. This means that it may be easy to rank for these keywords but the resulting traffic may not be as significant. Further, it's important to consider the relevance of the keyword to your business or website and also whether it will actually drive qualified traffic that is likely to convert into customers.
Overall, low-competition keywords can be a useful addition to a larger keyword strategy, but they should not be the only strategy for a website or a business. It's important to consider the balance between competition, search volume, and relevance when selecting keywords to target.
Best 4 ways to find low-competition keywords
There are many ways to find low-competition keywords but today we will learn the best 4 simple ways which are completely free. You can find low-competition keywords for your blog niche with minimum time using these proven methods.
- Keywords research tools
- Use quora questions
- Google search suggestions
- Analyzing competitors website
Keyword research tools
Keyword research tools are also one of the best and most popular options to find low-competition keywords for your website or blog. Keyword research tools help you find keywords related to your selected terms with KD and search volume filters.
The first thing you need to do is to choose the best keyword research tool to get data about your keywords such as search volume and keyword difficulty. For this method you can use any premium or free keyword tool as per your requirement. Below are suggestions for some good keyword research tools.
Input seed keywords: Start by entering seed keywords that are relevant to your business or website. These can be broad or specific keywords that you think people might use to find your products or services.
Analyze keyword data: The keyword research tool will provide you with a list of related keywords along with data such as search volume, CPC (cost per click), and competition.
Look for low-competition: Look for keywords that have lower competition scores, meaning that the competition to rank for them is lower. Some tools also give filter options to find low-competition keywords.
Analyze search volume: Also, you need to look at the search volume of the low-competition keywords you found. you should not want to target a keyword with zero or low search volume.
Evaluate relevance: It's important to evaluate the relevance of the keywords to your business or website, and whether they will actually drive qualified traffic that is likely to convert into customers.
Prioritize the keywords: Once you have identified a set of low-competition keywords, you can prioritize them based on their relevance, keyword difficulty, CPC, and search volume.
Use the keywords: Once you have identified your low competition keywords, you can use them in your website's content, meta tags, and other on-page SEO elements, and also in your PPC ad campaigns if you're planning to use them.
Keep in mind that finding low-competition keywords is only one part of the equation. It's also important to consider the search volume and relevance of the keywords to your business or website. A good keyword strategy should balance the competition, search volume, and relevance to drive targeted traffic that is likely to convert into customers.
Use Quora questions
Quora is my favorite and one of the most popular social media platforms all over the world. It is very popular to ask and answer questions with other people which can help you gain more knowledge and solve problems with a larger community. Daily huge amount of new questions is published by people on this platform. So you can take advantage of them to find new low-competition keywords for your website or business.
To find low-competition keywords using Quora is to search for questions related to your niche or industry. Look for questions that have a high number of views but a low number of answers. These questions may indicate a gap in the information or a topic that is not heavily covered by competitors.
Additionally, you can look at the questions that have been answered by the fewest number of people and the questions that have been viewed the most but have the least number of answers. These questions may indicate a topic that is not well-covered by competitors, giving you an opportunity to create content on that topic and potentially rank well for that keyword.
1. Create account: If you don't already have an account on Quora then go to quora.com and create one.
2. Find questions: Search for questions related to your niche or industry by using the search bar at the top of the page.
3. Sorting results: Sort the results by "Views" or "Answers" to find questions that have high engagement but low competition.
4. Analyze questions Look at the questions that have a high number of views but a low number of answers. These questions may indicate a gap in the information or a topic that is not heavily covered by competitors.
5. Make a list: Scroll through the questions and make a list of keywords that are relevant to your niche or industry.
6. Analyze search volume: Analyze the questions and their answers, you can use a keyword research tool or a google keyword planner to see the search volume for these keywords.
7. Select keywords: Pick the keywords that have a high search volume and low competition, these are your low-competition keywords from Quora.
8. Use keywords: Use these keywords in your content and optimize your webpage for those keywords to rank well in search engines.
Keep in mind that the Quora platform is community-driven and questions or answers are provided by users so information may not always be accurate or updated. Because of this always verify the information you find out on Quora before using it in your own content or business.
Google search suggestions
One of the best ways to find related terms for your seed keyword is Google search suggestions. Start typing any keyword related to your topic in Google's search box and see what Google suggests. These suggestions from Google are based on the popularity of search queries and can help you get an idea of what people are searching for related to your topic.
Another way to find low competition keywords is through the Related searches section at the bottom of the search results page. These are also popular search queries related to your main keywords. By targeting these keywords, you may be able to rank better in search results because there is less competition for these specific phrases.
We suggest you that check the search volume and keyword difficulty of all the suggestions given by Google before using them on your website because not all the suggestions given by Google are low-competition keywords.
Analyzing competitors website
Analyzing your competitor's websites is another great way to find low-competition keywords with less effort. First identify the top websites in your industry that are ranking well in search engines. You can also use the tool to check the top organic search competitors for a website and compare the keywords they are ranking for.
Analyze the content of your competitors website like titles, headings, descriptions, and paragraphs so that you can get more accurate information about their content and keywords. Further, you can analyze the content of your competitors website to see which topics they are focusing on and identify areas where you can create unique and valuable content to target those keywords.
Here you need to pay attention to two major things, firstly what is the content gap of your competitors that you can use to overtake them in rank and the second one is which low-competition keywords are giving them traffic?
Overall finding low-competition keywords with good search volume is a little bit more difficult and time-consuming task but it is worth it for growing early-stage websites. Always keep in mind that not all low-competition keywords are good for your website so you should also check its search volume and users' intention.