Every blogger wants to improve their visibility and reach a wider audience, right? But most don't know the right way. There's one platform that is often overlooked: Pinterest. Pinterest is the perfect platform to promote content, build your brand, and generate more website traffic. With its friendly visuals and helpful features, it's the best way to get massive exposure for your blog and drive loads of free traffic to your website in no time.
Unlock the power of Pinterest for your blog by applying the right strategies and making the most of this awesome platform. This comprehensive article shows you how to use Pinterest for blogging, including tips for understanding the algorithm, creating visually appealing pins, and promoting your blog posts.
What is Pinterest for blogging?
Pinterest is a visual search engine where people can save and share visual content like images and videos by creating boards and pins. For bloggers, Pinterest provides an opportunity to showcase their content in a visually appealing way and drive traffic to their website. By creating eye-catching pins and optimizing them with keywords and descriptions, bloggers can increase the visibility of their content on Pinterest and attract more visitors to their site. Additionally, by engaging with other users and joining group boards, bloggers can build a community around their brand and expand their reach even further.
Pinterest is a social media platform where users can save ideas for projects and interests. It uses pins, boards, and algorithms to help users find content that interests them. Over 450 million people use Pinterest monthly, making it an excellent platform for bloggers to reach a wider audience.
Sign Up for a business account
If you're serious about using Pinterest for blogging, you need to set up a Pinterest business account. A business account gives you access to Pinterest analytics, the ability to promote pins, and the option to claim your website. Follow these steps to set up a Pinterest business account:
- Go to Pinterest.com/business/create
- Fill in your details and click "Create Account"
- Complete your profile and verify your website
- Start creating boards and pins
Once you've set up your business account, you can start creating boards and pins that are relevant to your blog's niche. Use descriptive board titles and descriptions to make it easier for users to find your content. You should also add a Pinterest save button to your blog to encourage users to save your content to their boards.
Build an attractive profile
Another important step to fully harness the power of Pinterest for your blog is to build an attractive profile. Your profile provides an opportunity to showcase your brand personality and make a strong first impression on potential followers.
Start by choosing a profile picture that represents your brand and using your brand name as your username. Then, write a compelling bio that highlights what your blog is all about and what users can expect from following you. Including links to your website and social media can also entice users to explore more of your content.
Additionally, thoughtfully organize your boards in a manner that aligns with your brand and target audience. Use clear, descriptive board titles and cover images that accurately reflect the content inside. By curating a visually appealing profile, you'll increase your chances of attracting new followers and keeping them engaged with your content.
Create blog relevant boards and pins
The next step after creating your business account and optimizing your profile is to create boards and pins that are relevant to your blog's content. This means creating boards that align with your niche and cover a variety of topics related to your blog's focus.
For example, if your blog is all about healthy eating, you might create boards for healthy recipes, meal prep ideas, and nutrition tips. When creating pins for these boards, be sure to use high-quality images and compelling descriptions that entice users to click through to your website.
One way to use Pinterest for blogging is by creating visually appealing pins that attract clicks. Pinterest is a visual platform so your pins need to be engaging and appealing to get clicks, so follow these tips:
- Use quality images
- Use bold and readable text
- Include your blog's logo
- Use vertical images (2:3 Ratio)
- Use contrasting colors
You can also repurpose old blog content by creating new pins for it and adding it to relevant boards. You can become a leader in your niche and increase traffic to your blog by creating relevant quality content on Pinterest.
Maximize Pinterest exposure with SEO
One of the key factors in driving traffic to your blog through Pinterest is using Pinterest SEO. To maximize your exposure on Pinterest, it's essential to understand how the platform's algorithm works. Pinterest's algorithm for showing content to users is based on what users search for and what they like. To achieve this, Pinterest uses several factors to determine which pins to show to users, including:
- Relevance
- Quality
- Freshness
To appear in Pinterest search results, create high-quality pins that are relevant to your target audience. This means using high-quality images, clear and concise descriptions, and relevant hashtags. You should also aim to create fresh content regularly to show Pinterest that your account is active and engaging.
To improve your chances of appearing in Pinterest search results, optimize your pin descriptions and hashtags. Pin descriptions should be clear, concise, and include relevant keywords. Hashtags should be specific to your niche and include keywords that your target audience is searching for. You should also include a call to action in your pin descriptions to encourage users to click through to your blog.
Pins are indexed by Pinterest's search engine, so it's important to include keywords in the image description that accurately reflect the content of the pin. This will help users more easily find your pins and increase your reach.
Create a staff board
Another way to engage with your audience on Pinterest and drive traffic to your blog is by creating a staff board. This board can showcase the faces behind your brand and give users a glimpse into the people who create the content they love. You can pin photos of your team, behind-the-scenes shots of your workspace, or even images of your pets. This personal touch can help humanize your brand and make it more relatable to your audience.
Additionally, encourage your staff members to contribute to the board by pinning their own favorite content or creating their own pins related to your blog's niche. By involving your team in your Pinterest strategy, you can build a stronger sense of community around your brand and attract more followers to your profile.
Use rich pins
Use rich pins to maximize your Pinterest strategy. Rich pins give users more context about your content, making it more appealing to click through to your website. There are several types of rich pins, like recipe, product, and article pins. Recipe pins include ingredients and cooking times, while article pins have a headline, author, and description of the article. To use rich pins, you'll need to add some code to your website or use a plugin that supports them. Once you've set up rich pins, you can use them to increase the likelihood that people will engage with your content.
Join group boards to increase visibility
Joining group boards is a great way to increase your visibility on Pinterest. Group boards are boards that multiple users can contribute to, making them an excellent way to reach a wider audience. To find group boards in your niche, use the Pinterest search bar or join group board communities on Facebook.
When joining group boards, make sure to follow the board's rules and contribute high-quality content regularly. You should also create your own group boards and invite other bloggers in your niche to join.
Make your blog pinnable
To harness the power of Pinterest and drive more traffic to your website, creating pinnable images is a crucial step. But what does it mean to be pinnable? It simply means making it effortless for users to share your content directly from your website onto their own Pinterest boards.
One way to make your website pinnable is by incorporating a Pinterest Save button. This feature allows users to save your content with a single click to their boards, expanding your reach on the platform. Including Pin It buttons on your blog's images is another way to encourage users to share your visual content with their followers.
Regarding images, creating pinnable ones is key to driving the most engagement. Think of eye-catching graphics and text overlays that effectively communicate what your content is about. By doing so, you'll make it easy for users to repin and boost your blog's visibility on Pinterest.
In this case, it's worth considering constructing pinnable images specifically for Pinterest. This strategy involves taking your best blog images and optimizing them for the platform, enabling you to tap into Pinterest's massive audience.
Use Pinterest analytics to track success and strategy
You can use the Pinterest analytics tool to track your success and adjust your strategy accordingly on the platform. Pinterest analytics provides you with data on your account's performance including impressions, saves, clicks, and engagement. Use this data to find which pins are most successful and create more content that your target audience wants.
Engage and connect with followers
Engaging with your amazing followers is an absolute must when it comes to building a successful presence on Pinterest. When you interact with your audience, it's like building your own community of brand enthusiasts. It's all about encouraging them to get involved with your content more often and making them feel valued.
One super effective way to engage with your followers is by being super responsive to comments and messages. Show them that you're all ears and genuinely interested in building relationships with them. And don't forget about Pinterest's messaging feature! You can use it to reach out to past users who have shown love to your content in the past and offer them exclusive promotions or sneak peeks of upcoming blog content.
Another cool trick is creating group boards that allow other users to contribute their own content around a specific theme or topic. It's like a collaboration extravaganza that fosters a sense of community among your followers. Who knows, it might even lead to new partnerships or collaborations in the future!
So, keep engaging with your fabulous followers and fostering a sense of community on Pinterest. Soon, you'll have loyal fans who support your brand and cheer you on.
Promoting blog through Pinterest ads
Pinterest ads are a great way to promote your blog posts and reach a wider audience. Pinterest offers several ad formats, including promoted pins, promoted video pins, and promoted carousel pins.
To create Pinterest ads, you need to set up a Pinterest Ads account and follow the platform's ad guidelines. When creating Pinterest ads, make sure to target your ads to your niche audience and use high-quality images and engaging text.
Post on a schedule
Posting regularly is another key to success on Pinterest. You can keep followers engaged and interested in your brand by sharing fresh content regularly. An effective strategy is to create a content calendar outlining the types of Pins you will share each week or month. This helps ensure you cover a variety of topics and keeps your content fresh and interesting.
Also, you should consider using a scheduling tool like Tailwind or Hootsuite to automatically share your Pins. This saves time and makes sure your content is shared at the optimal time of day.
Finally, try different posting frequencies to find what works best for your audience. Some brands may find that posting several times per day is effective, while others may prefer to post just once or twice per week. By monitoring your engagement metrics over time, you can determine what posting schedule works best for your brand and adjust accordingly.
Common mistakes to avoid
You should avoid these mistakes when using Pinterest for blogging:
Low-quality images
Poor-quality images can make your pins seem unprofessional and decrease user engagement. Make sure to use high-quality, relevant images that represent your blog and its content.
Overusing hashtags
Hashtags can help categorize pins and increase their visibility, but using too many of them can make your content seem spammy. Stick to no more than two or three hashtags per pin.
Not responding to comments
Not responding or late response to comments shows you are not interested in connecting with your followers, which affects long term goals. Responding to comments is a great way to engage with your followers and build relationships. Make sure to respond to the comments on your pins.
Joining irrelevant group boards
Joining boards that are not relevant to your brand can cause confusion and send mixed messages to your followers. Make sure you are joining boards that cater to your target audience and are relevant to your brand.
Pinterest tools and resources for bloggers
There are several tools and resources to help you use Pinterest for blogging, including:
Canva
Canva is a graphic design tool. You can use it to create social media graphics, custom logos, presentations, brochures, posters, invitations, flyers, and more. You can choose from templates, photos, and illustrations. You can also edit photos, edit text, and create presentations.
Tailwind
Tailwind is a tool that helps you with your Pinterest marketing. You can schedule and publish pins quickly and easily, and it has features like analytics to track and measure your campaigns. You can also discover content trends, optimize your boards for SEO, and collaborate with other marketers.
Pinterest Academy
Pinterest Academy offers tutorials, courses, and other materials to help you learn how to use Pinterest for business. You can find topics like creating effective ads, growing followers, and understanding how to use analytics. The academy also offers additional resources like templates, webinars, and case studies.
Conclusion
If you're ready to start using Pinterest for blogging, follow the tips in this guide and start creating high-quality pins that attract clicks. Remember to optimize your descriptions and hashtags, join relevant group boards, and use Pinterest analytics to track your success. Using a good strategy, Pinterest can help you get traffic for your blog.
By understanding the platform's algorithm, creating visually appealing pins, and optimizing your strategy, you can increase your exposure and reach a wider audience. Follow the tips in this comprehensive guide, and you'll be well on your way to using Pinterest for blogging success.